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Triumph factory visitor experience



Triumph Factory Visitor Experience



Engaging and immersive; educational and enlightening. The Factory Visitor Experience offers an incredible insight into Britain’s most iconic motorcycle manufacturer.

Discover the process of early concepts through to the design and final realisation of Triumph’s best-selling models and take a ride through the history of the early pioneers to the latest Hinckley modern legends, race winners and record breakers. 




Ever wondered what lies beyond those huge security doors and ‘authorised personnel only’ signs?

Fully guided by one of Triumph’s highly-knowledgeable in-house experts, the Factory Tour is your chance to enjoy a behind-the-scenes discovery of the design, dedication and detail that goes into every Triumph motorcycle.

Triumph factory visitor experience crank line




Regularly updated to incorporate the latest race winners, special bikes created for Hollywood and to reflect the constant evolution of this great British brand, the Triumph exhibition makes for the perfect ride destination.

With free entry to a stunning display of iconic bikes and an insightful glimpse to the future of Triumph, it’s a must for your biking bucket list.

Triumph factory visitor experience tiger 900 frame



Tour information

The 90-minute factory tour must be booked in advance and costs just £25 per person.

Places are limited to ensure the best experience for every visitor.

Booking is fast and easy — secure your tour today by booking online. Voucher holders call 01455 453088.

Opening hours

Our usual opening times for the Café, Shop and Exhibition are Wednesday to Friday - 10am to 4.30pm. Saturday - Sunday 9:30am - 4pm and Closed Monday and Tuesday.

Tours run Wednesday to Sunday, at 10.30am, 11.30am, 1.30pm & 2pm.

Group tours

The Factory Visitor Experience is ideal for educational, corporate and social groups of 15-60.

Bookings can be tailored for a full day of multiple tours or single tours for smaller parties. With a successful educational partnership recently launched, it’s great for school trips, too.

For more information email




Whether it’s a quick visit to enjoy a hot drink and some warming food on an early season ride-out or a relaxed lunch meeting with friends, the stylish and comfortable 1902 Café is purpose-built for bikers.

As well as dedicated motorcycle parking and clothing lockers, a warm welcome, free WiFi, barista-style coffee and food to suit every dietary requirement are all included in this perfect pit-stop. 

Triumph Factory Visitor Experience cafe




The Visitor Experience shop stocks a carefully selected range of top-quality Triumph lifestyle clothing, technical wear, accessories and souvenirs.

Browse stylish heritage tee-shirts, the latest technical wear or perhaps try the latest Dealer Range of state-of-the-art CE-approved rider wear for size? With exclusive products and seasonal offers, there’s something for everyone. 

Triumph Factory Visitor Experience




Everything you need to find us, and make the most of your time with us.