Triumph trumps Harley-Davidson in India

    Business Standard: http://www.business-standard.com/article/companies/triumph-trumps-harley-davidson-in-india-115020200096_1.html

    Triumph's market share at 36% to Harley's 35% in the 500cc category

    A year after setting foot in India, iconic British motorcycle manufacturer Triumph Motorcycles has overtaken rival Harley-Davidson in domestic sales.

    Triumph clocked 954 units sales in the above Rs 5 lakh category, having engine capacity of more than 500cc, during the period May-December. Harley Davidson, the world's largest manufacturer of premium cruiser bikes, clocked sales of 936 units during the same period.

    Vimal Sumbly, Managing Director, Triumph Motorcycles  (India) said, "The demand for Triumph in India is well over our expectations. At the start of operations, we hoped to do around 1,000 in sales but we ended 2014 with sales of 1,300 units. We have clearly overshot our targets".

    Triumph presently has a market share of 36% in the above 500cc category, having a price tag of over of Rs 5 lakh. Harley Davidson, which began sales operation in India in 2010,  has a share of 35%.

    Both Triumph and Harley have 12 motorcycles on sale in India. With the opening of two new dealerships in Surat and Bangalore in December, the company has 17 dealerships across the country while Triumph has 11 dealerships.

    Both companies have local assembly bases in Haryana. While Triumph has its base in Manesar, Harley has it in Bawal.

    The market for such high-end bikes has grown to 3,656 units by end of last financial year, a growth of more than 700% compared to the 2010-11 when the industry clocked 450 units sales.

    Related Items


    Triumph Flags Off Its First-ever Road Safety Ride From Jammu To Kanyakumari

    The ride is being conducted to promote road safety through screening of educational films, distribution of relevant content, theory workshops and curating customer rides. Triumph Motorcycles has flagged off their first-ever Road Safety Ride from Jammu to Kanyakumari to promote safer riding techniques across India.

    Read More

    2018 Triumph Tiger 1200 XCx launched at Rs 17 lakh

    Triumph India launched its flagship adventure-tourer offering in India today. The 2018 Triumph Tiger 1200 XCx has been priced at Rs 17 lakh (ex-showroom, India).

    Read More

    Triumph Motorcycles Inaugurate New Showroom in Mangalore

    Triumph Motorcycles India has inaugurated a new dealership in Mangalore. This is the first instance for Triumph Motorcycles as a premium luxury brand to foray into a Tier 2 market in the southern part of the country. Spread over 2450 sq. ft, this dealership in Mangalore has been built in keeping with signature Triumph ethos. The experience center has separate especially demarcated zones for consultation, coffee-breaks, a lounge for laidback interactions, a build your own bike zone to help with customization of bikes, a merchandise display area to choose the best gear from and service bays dedicated to maintenance and repairs.

    Read More