31-07-2013

    Triumph Motorcycles to finally launch in India in November 2013

    After nearly two years of waiting, Triumph Motorcycles has finally revealed that they will be launching their range of products in India in November 2013. If you’ve followed the story of the iconic British motorcycle maker in India, you will know that it’s been a series of missteps. First, they lost their India CEO, Ashish Joshi, then there was the question of where the bikes would be assembled. We reported recently that company officials had been visiting India and speaking to potential dealers, but keeping things quiet.

    Triumph’s Manesar, Haryana assembly plant is near completion, and the company expects to begin selling the Bonneville, Daytona 675 and Rocket III in India first, followed by other models. It’s unclear whether these are the models that will be assembled in Manesar at the get-go. Triumph will follow the CKD route to market, where imported parts are assembled into complete vehicles locally, thereby attracting far lower duty than fully-built imports.

    The model line-up announced at the 2012 Auto Expo was extensive and appeared aggressively-priced. With the dollar-rupee situation being as unfavourable as it is, it remains to be seen if Triumph will stick to their previously-announced prices.

    Triumph India line-up as announced at Auto Expo 2012

    Motorcycle
    Price
    Bonneville Rs 5.5 lakh
    Street Triple Rs 5.75 lakh
    Daytona 675 Rs 7 lakh
    Speed Triple Rs 8 lakh
    Tiger 800XC Rs 11.4 lakh
    Storm Rs 17 lakh
    Rocket III Rs 22 lakh

    Former Bajaj Auto GM, Sales, Vimal Sumbly has been appointed MD, Triumph India. Paul Stroud, Director Sales & Marketing (global) said “2013 is a very crucial year for Triumph Motorcycles in India and as a company, we are confident about the timing of our market entry. In the past few months, we have carefully assessed the market landscape and will be making well-honed efforts to provide our discerning customers with a complete brand experience.”

    Related Items

    12-06-2020

    Inspiring originals since 1959.

    The timeless icons, reborn in black for a new generation, encapsulating the authentic British style and character.

    Read More
    01-06-2018

    Triumph Flags Off Its First-ever Road Safety Ride From Jammu To Kanyakumari

    The ride is being conducted to promote road safety through screening of educational films, distribution of relevant content, theory workshops and curating customer rides. Triumph Motorcycles has flagged off their first-ever Road Safety Ride from Jammu to Kanyakumari to promote safer riding techniques across India.

    Read More
    11-05-2018

    2018 Triumph Tiger 1200 XCx launched at Rs 17 lakh

    Triumph India launched its flagship adventure-tourer offering in India today. The 2018 Triumph Tiger 1200 XCx has been priced at Rs 17 lakh (ex-showroom, India).

    Read More
    Triumph-Motorcycles