31/07/2013

    British iconic motorcycle brand Triumph set to enter India in November

    Ketan Thakkar

    MUMBAI: After almost a year of delay, the iconic British Motorcycle brand, Triumph is all set to enter India this November. Announcing its entry into India on Wednesday, the company also declared the appointment of Vimal Sumbly as the managing director of the company to lead its charge in India.The company is likely to begin with a portfolio of Bonneville, Daytona 675 and Rocket in India and it will eventually add more models to build its portfolio. Some of these models will be assembled at the company's CKD (completely knocked down) units in Manesar which is nearing completion. It is currently looking for dealer partners across strategic locations, said the company

    Emphasising the significance India plays in the global strategy, Paul Stroud - director sales & marketing (global) said '2013 is a very crucial year for Triumph Motorcycles in India and as a company, we are confident about the timing of our market entry. In the past few months, we have carefully assessed the market landscape and will be making well-honed efforts to provide our discerning customers with a complete brand experience.'

    Prior to joining Triumph, Sumbly was GM Sales at Bajaj Auto Ltd and comes with close to 16 years of experience in the automobile space. An ardent biker himself, Sumbly will spearhead the sales development and growth of Triumph in India.

    Established in 1902, Triumph Motorcycles completed 110 years of its operation in 2012. For more than two decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes, known for its design, character and performance. Triumph is the largest British motorcycle manufacturer selling over 50,000 bikes in a year and has more than 750 dealers across the world.

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